Loki, the upcoming Disney Plus show about the trickster god and brother of Thor, will be coming out slightly earlier than originally planned: the premiere date has moved to June 9th, from the 11th. The show will also air on a new day of the week, with new episodes airing on Wednesdays instead of Fridays.
The announcement was made in a video uploaded to Marvel’s YouTube channel. The video starts with a typical Marvel montage, but then is interrupted by Tom Hiddleston talking about how Loki is always left out of superhero montages. (It’s understandable that he’d feel left out — even in articles about a show dedicated to the character, he’s typically described in relation to his brother.) “Wednesdays are the new Fridays,” he says, before the new date is revealed.
A Disney spokesperson explained the shift as being part of the company’s ongoing experiments with release timing.